Interview with Fran Gallardo, national director of Ascale:
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Interview with Fran Gallardo, national director of Ascale:

“We are preparing for what lies ahead.”

ASCALE continues to strengthen its presence in the large format market with an ambitious vision and a very clear roadmap. In a recent interview with the specialist publication Focus Piedra, Francisco José Gallardo Candela, national director of ASCALE, analyzes the strategic pillars that are shaping the present and future of the company.

Industrial agility, innovation, and 360° service

Gallardo explains how ASCALE is strengthening every link in its value chain: from R&D and the design of hyper-realistic surfaces to production, logistics, and after-sales service.

“We are increasing our production capacity, but also paying attention to detail: more natural textures, greater realism, and a more agile response to market demands,” Gallardo points out.

This combination of technology, service, and design allows ASCALE to position itself as a leading brand in large-format sintered stone, with a comprehensive offering aimed at both professional customers and end users.

Beyond the product: a long-term vision

The national director also highlights the value of the long-term strategic vision that drives every decision within the brand:

“Our focus is on continuous improvement, sustainability, and sustainable growth. We are building something bigger than a collection of surfaces: a solid, modern brand that is ready for the future.”

 

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