This July 9th, we lived with our customers one of those experiences that summarize everything that means to be part of the Ascale universe: innovation, design, closeness and emotion.

We started the day in our showroom, where we welcomed a very special group of professionals and friends. We shared with them how we understand design and how we work from the inside to give shape to large-format porcelain surfaces that make a difference.

Getting to know the soul of Ascale from the inside

The visit continues in the factory. We show up close our processes, our raw materials, textures, finishes, and above all, the passion and technology behind each piece. It is a unique opportunity to touch the soul of the product and get to know the real value of everything we do.

The finishing touch: a dinner on the stadium lawn.

As night falls, the big surprise arrives: our guests discover that they will be dining at Villarreal CF’s home ground, the Estadio de la Cerámica, on the same pitch where the professionals play. The excitement is palpable on their faces.

The ambience is spectacular: elegantly set tables, careful lighting and a magical atmosphere. The catering was provided by Miguel Martí, and among the most celebrated flavours was the legendary Cañitas Maite croquette, a gastronomic gem that leaves its mark.

An experience that brings us together

More than just a dinner, this evening represents everything we want to build: a close, authentic community with a shared vision for the future.

At Ascale, we believe it’s not just about designing surfaces. It’s about building bonds, sharing experiences that bring us closer together, and celebrating together all that is to come.

Thanks to all of you who make this possible. We continue to create, share and dream… together.