At Ascale, innovation, quality, and sustainability are the pillars that guide us every step of the way. Our CEO, Ramón Benlloch Negueroles, recently shared in an interview with Focus Piedra the milestones that will mark 2025, a pivotal year for our global strategy.
Consolidating its presence in over 100 countries, expanding production capacity, and reinforcing its commitment to sustainability, Ascale is positioning itself as one of the leading brands of sintered stone for architecture and interior design.
Global growth: more than 100 countries and a projected 50% expansion
Ascale sintered stone has established itself as one of the most innovative and versatile solutions in architectural and interior design projects.
In 2025, we anticipate 50% global growth, driven by the consolidation of our local partner network in key markets such as Europe, the Americas, Asia, and the Middle East.
This strategy allows us to adapt to the specific needs of each region, while always maintaining the quality standards that characterize our products.
Discover more about our sintered stone collections that are transforming spaces around the world.
Productive innovation: third furnace up and running in September
The commitment to technological innovation is another of this year’s fundamental milestones. In September, our third production furnace will come online, allowing us to increase capacity by an additional 50%.
This advancement not only responds to growing demand but also reinforces our commitment to offering increasingly sustainable, safe surfaces tailored to the demands of today’s market.
Furthermore, at Ascale we are actively working to reduce the silica content across our entire product range by 50%, reaffirming our vision of being a company responsible for the environment and the health of those who work with our materials.
Commitment to innovation, sustainability, and trust
Our CEO sums it up clearly: “We are working to deliver innovation, quality, and trust to all our partners in every corner of the world.”
This commitment translates into:
- More sustainable products, with responsible manufacturing processes.
- Versatile designs that adapt to current trends in architecture and interior design.
- Strategic alliances that ensure proximity to customers and service reliability.
If you want to read the full interview with Ramón Benlloch Negueroles in detail, we invite you to check it out in Focus Piedra.
At Ascale, we continue to move forward with firm steps toward the future. With unprecedented global growth, reinforced production capacity, and a clear focus on sustainability, we are ready to continue transforming the sintered stone sector.
Discover how we work in our commitment to sustainability and join us on this journey of innovation and international expansion.
