Innovation is once again at the heart of Ascale’s discourse, a brand belonging to Pamesa Grupo Empresarial, in a new edition of Cerámica Experience, the company’s own event that has established itself as an essential date for professionals in design, architecture, and interior design. From February 23 to 27, the brand will open the doors of its showroom to share a week dedicated to inspiring the future of design and presenting its latest innovations in ceramic surfaces with high aesthetic and technical value.
In this edition, Ascale focuses on a key concept: the evolution of finishes and textures as an emotional and differentiating element. Constant research that goes beyond visual appearance to offer surfaces that can be perceived, touched, and interact with light, awakening sensations and enhancing the experience of space.
Contemporary ceramics are moving towards an increasingly sensory dimension, and Ascale is at the forefront of this trend within the industrial and technological ecosystem of Pamesa Grupo Empresarial. The firm continues to develop technologies that allow the reproduction of complex reliefs, subtle contrasts, and highly realistic material effects, combining matte and gloss digital inks, controlled volumes, and highly technical ceramic masses.
New collections that expand the Ascale universe
Alongside the new finishes, Ascale is expanding its catalog with three new collections that reinterpret iconic natural stones from a contemporary, technical, and deeply emotional perspective.
Appennino: serene elegance inspired by Italy
Appennino originates in the Apennines, the mountain range in central Italy, specifically in the Emilia-Romagna region. This marble stands out for its timeless luminosity and serene elegance. The collection incorporates two different reliefs integrated into the Feel finish, which generate reflections and nuances visible against the light. The interplay between matte and glossy digital inks adds depth and dynamism, enriching the surface without losing subtlety.
Savanna: warmth, balance, and visual continuity
Inspired by quarries in Turkey, Savanna features a light, uniform beige background with fine, delicate veins in sandy tones and soft golds. Its bright, balanced aesthetic brings warmth and visual continuity, making it an ideal choice for floors, wall tiles, bathrooms, and common areas. The surface incorporates three different reliefs, developed using advanced technology, together with a highly technical ceramic body with matching flakes and a salt & pepper effect, reinforcing its realism and quality.
Mystic: exotic character and natural expressiveness
Rounding out the new additions is Mystic, a Thunder marble from Bahia, Brazil. This stone has a wilder and more expressive character than its Asian or European counterparts, and is highly valued in luxury projects. Available in polished and matte finishes, it is the latter version that stands out especially for the richness of its reliefs: one more defined, centered on natural cracks, and another more aggressive, with greater volume and visual force, which enhances its exotic and sophisticated personality. Cerámica Experience, the meeting point of contemporary design
Cerámica Experience, the meeting point for contemporary design
With these new developments, Ascale, as part of the Pamesa Business Group, reaffirms its commitment to innovation, constant research, and technical excellence at Cerámica Experience, offering ceramic solutions in line with the new demands of contemporary design.
From February 23 to 27, Cerámica Experience once again becomes the stage where the brand shares its vision of the future: a future where ceramics are not only seen, but also felt.
