We have a date. From February 23 to 27, 2026, we will experience a new edition of Cerámica Experience, and at Ascale, we couldn’t be more excited. This will be the fifth edition of an event that, year after year, has become a benchmark for architects, interior designers, and design professionals seeking inspiration, innovation, and new ways to understand ceramics.

For five days, Grupo Pamesa will open the doors to its eight brands — Pamesa, Geotiles, Ecoceramic, Prissmacer, Navarti, Tau, Natucer, and Ascale — to present new collections, materials, and trends that will shape the future of the industry. At Ascale, we want to be an active part of the conversation about how technology, texture, and aesthetics can transform spaces.

“A Week to Shine” will be the motto of this edition, and it couldn’t be more fitting. At Ascale, we believe that shining isn’t just about standing out—it’s about inspiring, connecting, and creating. To shine is to dare to explore new surfaces, reinterpret materials, and push innovation beyond the obvious.

For us, Cerámica Experience is an opportunity to showcase everything we’ve been working on, share our latest developments, and engage with those who, like us, live and breathe design. We want our visitors to feel that they are discovering more than just products: a vision, a way of understanding contemporary architecture.

From February 23 to 27, we look forward to welcoming you to a week to shine with us.

Because the future of design is built here, together.