From February 23 to 26, we experienced a week that will be remembered as a turning point.

Cerámica Experience 2026 was not just a schedule of events; it was an experience designed to share our vision, listen to the sector, and showcase our evolution as a brand from the inside out.

At Ascale, we opened our doors for something very special: the official presentation of Savanna Terra, Mystic Silver, and Appennino Gold, three new products that represent our next step on the path toward increasingly sensory, sophisticated, and architectural ceramics.

Three innovations that transformed the space

Savanna Terra

A collection that connects with the earth in its most elegant form. Warm tones, natural texture, and a depth that conveys balance and serenity. Savanna Terra brings calm and authenticity to contemporary spaces.

Mystic Silver

Mineral character and understated elegance. Mystic Silver plays with light and silver hues to offer a versatile, modern, and technically flawless surface.

Appennino Gold

Inspired by the nobility of Italian stone, Appennino Gold stands out for its golden veins and expressive power. It is a proposal designed for projects seeking identity and distinction.

Four days of inspiration and connection

Cerámica Experience was, above all, a meeting place. Throughout the week, we heard from leading voices in the sector who invited us to reflect on the narrative in spaces, the importance of materiality, and the constant evolution of design. Leonela Rivas and Susana Garrido shared their vision of interior design as an emotional tool, while Cloen’s participation provided a strategic look toward the future.

Visits to our factory allowed us to discover the technical and human process behind each collection, reinforcing our commitment to innovation and excellence.

The experience was rounded off with a gastronomic offering worthy of the occasion. Showcookings by Luis Valls, Cañitas Maite, and Alessandro Maino transformed each day into a moment to activate the senses, share conversations, and strengthen ties within the sector.

Four intense days where design, materials, and emotion coexisted in the same space.

We close one chapter. We open another.

Cerámica Experience 2026 has been a week full of events, yes, but above all it has been a week of conversations, reunions, and new opportunities.

We would like to express our deepest gratitude to all our customers, collaborators, interior designers, architects, and friends who joined us. Your trust and your presence give meaning to everything we do.

With this edition, we close a chapter full of excitement and give way to an evolution that is already underway.