The Cersaie 2025 international trade fair, held in Bologna from Monday 22 to Friday 26 September, has come to an end, and at Ascale we couldn’t be more grateful. It has been five intense days, full of excitement, inspiration and, above all, great encounters.
From the very beginning, we felt welcomed by professionals, customers and design enthusiasts who visited our stand. This atmosphere allowed us to present our latest innovations and reaffirm our commitment to innovation in large-format surfaces.
Materia: New collection presented at Cersaie
At the start of this edition of Cersaie, we talked about matter as a starting point, that which remains at the root and inspires us to transform the essential into design. This concept has been present in every detail: in the warmth of those who visited us, in the conversations that inspire us to continue growing and, of course, in the presentation of Aura Lux White and Amaya Linen.
Two proposals that arise from this profound essence to become surfaces that convey elegance, harmony and character. Because at Ascale we believe that all great design has its origin in the most authentic: the material that connects us with the eternal.
One of the major milestones of this edition has been the presentation of our two new exclusive models:
Aura Lux White: nature made elegant
Aura Lux White is much more than just porcelain stoneware: it is nature’s art captured in stone. Its luminous background serves as the basis for a network of ochre and grey veins that intertwine fluidly, as if they were golden and smoky threads telling stories of light and movement.
- A design that enhances the brightness and purity of the space.
- A canvas that transforms the ordinary into sophistication.
- A statement of luxury and timeless character.
Amaya Linen: serenity and timeless harmony
Amaya Linen draws inspiration from the tranquillity of natural stone to offer a warm and welcoming canvas. Its soft shades evoke calm, making it the perfect refuge where modernity and warmth meet in perfect balance.
- A texture reminiscent of natural elements.
- Ability to adapt to natural and artificial light, creating unique shadow effects.
- A surface that becomes an immersive sensory experience.
Beyond its design, Amaya Linen is versatility and sophistication, bringing comfort and harmony to every corner.
Both models are added to our catalogue of large-format surfaces, designed to transform any environment into a unique, durable space with personality.
Cersaie: A week of inspiration
Cersaie is not just about presenting products, but also about sharing experiences and creating bonds that transcend the professional sphere. During this week, we have been inspired by the latest trends in architecture and interior design, connected with professionals from the sector at an international level, and received valuable feedback from customers and collaborators.
Every meeting and every conversation has encouraged us to continue innovating, reaffirming our commitment to offering the best in every project and keeping our passion for design and excellence alive.
Thank you for joining us.
We would like to thank everyone who made this week such a success: architects, interior designers, distributors and visitors who shared their time with us at the Ascale stand.
With your energy and support, we close Cersaie 2025 with the hope of continuing to grow together and with our sights set on the future of design.
Thank you for joining us on this incredible journey!