At Ascale, we believe in the power of design, innovation, and sustainability. That’s why the recent interview with Fernando Roig — president of Grupo Pamesa — in Focus Piedra reinforces our conviction: Ascale is a fundamental part of the project that aims to lead the sintered stone market in Europe and worldwide.
What Ascale Brings to Grupo Pamesa
According to Roig, Ascale is a “strategic” brand within the group, key to its expansion plan into large-format surfaces and sintered stone.
With the integration of other companies such as Natucer, the Group expands its offering and diversification capacity, strengthening synergies with Ascale.
Ascale surfaces — designed for countertops, cladding, flooring, and architectural projects — represent a commitment to quality, design, and versatility. This fits perfectly with the group’s strategy to lead the technical sintered stone segment.
Innovation, Technology, and XXL Formats
The interview reveals that Grupo Pamesa is strongly committed to innovation: At Ascale, a 24-bar color printer — the only one in Europe — has already been incorporated to achieve surfaces with greater realism and customization.
New large-size formats have also been launched (e.g., 360×120 cm), along with systems such as Quick Cerámica 2.0, anticipating market needs in installation and design.
With this, Ascale offers not only aesthetics but also advanced technical solutions for architecture, interior design, and residential or contract spaces.
This technological approach has long been part of Ascale’s industrial expansion strategy: previously, the installation of a third kiln was announced to increase production capacity by more than 50%.
Sustainability, Responsibility, and Long-Term Vision
Commitment to the future means doing so responsibly. In his interview, Roig details the Group’s commitment to a sustainable industry: reducing emissions, improving energy efficiency, and managing resources and processes responsibly.
Within this philosophy, Ascale positions itself as a brand that understands the importance of offering durable, safe, and environmentally friendly materials without compromising quality or performance.
This commitment has already been reflected in previous decisions by the group: after acquiring the large-format facilities in l’Alcora in 2023, the focus on high-end, sustainable products with solid technical guarantees was strengthened.
What This Means for Ascale, Our Clients, and the Market
Ascale strengthens its position as a benchmark brand in large-format surfaces, with a technical and aesthetic portfolio that meets the expectations of the most demanding markets.
Architects, interior designers, designers, and end clients have access to next-generation materials capable of meeting both aesthetic and technical requirements — from kitchens or bathrooms to complex architectural projects.
The focus on continuous innovation, sustainability, and productive diversification reinforces confidence in Ascale as a reliable long-term partner.
Fernando Roig’s interview confirms Grupo Pamesa’s clear direction: global leadership in ceramics… and a real ambition to dominate the sintered stone sector as well. Ascale is at the center of that strategy.
For us, this is not just a statement of intent: it is a real commitment to quality, innovation, and sustainability. With Ascale, we are building the spaces of tomorrow today.
